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Cookie Policy

Effective date: 28 October 2026 Last updated: 28 October 2026

This policy explains how Polecat Limited ("Polecat", "we", "us") uses cookies and similar technologies on polecat.com. Our Privacy Policy explains how we handle personal data more generally.

1. What are cookies?

Cookies are small text files that a website stores in your browser. Similar technologies, such as local storage, pixels and scripts that send usage events, work in a similar way. We call them all "cookies" here.

  • First-party cookies are set by the site you're visiting (polecat.com). Third-party cookies are set by another domain, such as linkedin.com.
  • Session cookies are deleted when you close your browser. Persistent cookies last for a set period.

Under the UK Privacy and Electronic Communications Regulations (PECR) and the EU ePrivacy Directive, we may use strictly necessary cookies without consent. We ask for your consent before using analytics or marketing cookies.

2. How our cookie choices work

  • Before you choose: we use only strictly necessary cookies. We also measure site usage with PostHog in cookieless mode: nothing is stored on your device (no cookies, no local storage), your IP address is not stored, and the data is used only for aggregated statistics about how the site is used.
  • If you click "Accept" (or turn on a category): we use the analytics and/or marketing cookies listed below.
  • If you click "Reject": we use only strictly necessary cookies and cookieless measurement.

3. The cookies we use

Strictly necessary (always on)

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Name Provider Purpose Type Duration
polecat_consent Polecat (polecat.com) Remembers your cookie choices First-party 12 months
__cf_bm Cloudflare (on polecat.com) Tells humans and bots apart to protect the site from malicious traffic First-party, HttpOnly 30 minutes
__dpl Lovable, our hosting platform (on polecat.com) Keeps your visit on the same version of the website so pages load consistently First-party About 24 hours
tsr-scroll-restoration-v1_3 (session storage) Polecat (polecat.com) Remembers your scroll position when you go back a page First-party, session storage Until you close the tab

Analytics (only with your consent)

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Name Provider Purpose Type Duration
ph_<project_key>_posthog PostHog (on polecat.com) Recognises your browser across visits, so we can understand how the site is used and improve it First-party, persistent 1 year
session-id Lovable web analytics (on polecat.com, via /~flock.js) Groups page views into a visit for our hosting platform's built-in analytics. We are disabling this, or will set it only with Analytics consent First-party 30 minutes (renewed while you browse)

Marketing (only with your consent)

The LinkedIn Insight Tag lets us measure the results of our LinkedIn campaigns and show Polecat adverts on LinkedIn to people who have visited our site (retargeting). These cookies are set by LinkedIn.

Swipe to see more →
Name Provider Purpose Type Duration
li_sugr LinkedIn (.linkedin.com) Browser identifier used to match visits for advertising Third-party 90 days
bcookie LinkedIn (.linkedin.com) Browser ID cookie Third-party 1 year
lidc LinkedIn (.linkedin.com) Routing and data-centre selection Third-party 24 hours
UserMatchHistory LinkedIn (.linkedin.com) Syncs LinkedIn Ads IDs, for retargeting Third-party 30 days
AnalyticsSyncHistory LinkedIn (.linkedin.com) Records when the browser last synced with LinkedIn analytics Third-party 30 days
li_gc LinkedIn (.linkedin.com) Stores your consent choices for LinkedIn's own non-essential cookies Third-party 6 months
li_fat_id LinkedIn (.linkedin.com) Member-indirect identifier for conversion tracking and retargeting Third-party 30 days

For how LinkedIn uses this data, see LinkedIn's Privacy Policy and Cookie Policy.

Other third-party content (no cookies)

Some images on our About us page are loaded from static.wixstatic.com (Wix). This shares your IP address and browser information with Wix, but sets no cookies. Our videos and fonts are hosted on our own domain. Links to hub.polecat.com (Polecat Hub sign-in) and LinkedIn take you to services with their own cookie policies.

4. Managing your consent

  • Our banner: when you first visit, you can choose Accept all, Reject all, or Manage preferences by category (Strictly necessary, Analytics, Marketing). Strictly necessary cookies can't be turned off.
  • Change your mind at any time: use the Cookie settings link in the website footer. Withdrawing consent stops future use, and we remove our own analytics cookies. To clear LinkedIn's cookies, use your browser settings (below) or LinkedIn's settings.
  • Global Privacy Control: if your browser sends a GPC signal, we treat it as a refusal of marketing cookies.

5. Controlling cookies in your browser

You can also block or delete cookies in your browser. Blocking strictly necessary cookies may stop parts of the site working.

  • Google Chrome: Settings → Privacy and security → Third-party cookies / Site settings
  • Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Apple Safari (macOS): Safari → Settings → Privacy → Manage Website Data
  • Safari (iPhone/iPad): Settings → Safari → Advanced → Website Data
  • Chrome (Android): ⋮ → Settings → Site settings → Third-party cookies

You can also manage LinkedIn advertising preferences in your LinkedIn account settings. For more information, see ico.org.uk or dataprotection.ie.

6. Changes to this policy

We'll update this policy when we change the cookies we use, and revise the "Last updated" date.

7. Contact

Questions about cookies: info@polecat.com (subject "Privacy"), or write to Privacy Lead, Polecat Limited, Newminster House, 27-29 Baldwin Street, Bristol, BS1 1LT, United Kingdom.

Polecat

Polecat delivers Strategic External Intelligence: two decades of measured, comparable evidence on the outside world, fine-tuned to your team, so you can see around corners.

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© 2026 Polecat™. All rights reserved. Quantification as infrastructure.
Privacy Policy·Cookie Policy·Terms of Use·

Polecat is a trading name of Polecat Limited, registered in England and Wales, company number 06058441; registered office Newminster House, 27-29 Baldwin Street, Bristol, BS1 1LT.

Polecat™ is a trade mark of Polecat Intelligence Limited, registered in Ireland, company number 467888, registered office Fitzwilliam Business Centre, 26 Upper Pembroke Street, Dublin 2, D02 W296.

Offices: London (71 Central Street, London, EC1V 8AB) · Bristol (registered office) · California, USA

Contact: info@polecat.com · ICO registration Z1227157