Polecat was founded with a simple vision: use the world's data as leading indicators of company performance. We were doing it before “big data” had a name, and for two decades we have been at the forefront of turning external noise into decisions.
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We are committed to a workplace and platform that benefit society as a whole. This shapes how we recruit, promote, reward and work as a team, and how we design, innovate and deliver our services.

We value relentlessly innovative, agile, entrepreneurial and customer-focused behaviour. We take our clients’ work and its significance seriously, and constantly learn from their feedback.

Every Polecat is personally accountable and jointly responsible for our success and for the quality we deliver, including the highest standards of algorithmic transparency and data quality, completeness and security.

We want to leave the world better than we found it and work to reduce our environmental footprint. We deliver intelligence that helps our customers play their part in a more sustainable and just world.

“Responsible Business Intelligence is about giving leaders a clear, defensible picture of risk, reputation and performance, based on what the world is actually saying and doing. It connects external reality to the decisions you make in the boardroom.”
An engineer at heart, James served as a Senior Officer in the Royal Air Force and was previously Head of Innovation at Microsoft UK. James is passionate about working with diverse teams to collaborate, solve problems and innovate AI technologies that drive quantifiable and predictable impact for business and society.
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Before Polecat, Bronwyn was Head of Reputation at MSN and then Director of Citizenship and Diversity at Microsoft UK. At Polecat, Bronwyn puts her passion for reputation, as a critical part of what makes a business successful, into practice.
Areas of expertise: Technical, policy and communication strategies to improve societal impact

Rob harnesses AI, technology and big data to enable corporations to predict emerging environmental, social and governance (ESG) risks and trends, avoid crises, understand their material issues and build reputation.

Chris has 15 years of experience as a physicist, software engineer and data scientist. An expert in delivering innovative AI and software solutions, Chris leads technical strategy and implementation at Polecat.
Areas of expertise: Big data, natural language processing (NLP), MLOps, DevOps, security

Lindsay brings over 20 years of experience creating data and AI-driven products across finance, insurance, retail and media. With a strong track record of building new propositions from the ground up, Lindsay works closely with customers to build trusted partnerships, ensuring a deep understanding of their strategic priorities.
Areas of expertise: Designing scalable, high-integrity data products that underpin strategic decision-making; gaining insight from complex data assets; translating AI innovation into usable, high-impact products

Yasmin has three decades of experience working with world-leading businesses and brands on defining issues such as climate change, GLP-1, political polarisation, human rights and the impact of AI. Anglo-Iranian at core, Yasmin is interested in cross-cultures, geopolitics, hegemonic blocs and stories that build bridges.
Areas of expertise: The nexus of data, narrative and actionable insight for organisations navigating uncertainty, and appraising where their story and stakeholders may go next

Eric has spent more than a decade at Polecat, building high-performing global delivery teams and product solutions that deliver best-in-class Responsible Business Intelligence for Polecat's enterprise customers. He has worked with some of the world's largest organisations across financial services, healthcare, energy, industrial groups, media and telecoms, as well as the public sector.
Areas of expertise: Progressive data-driven consultancies and start-ups, using data to de-risk enterprise decisions

Caroline has over 20 years of experience implementing digital tools and platforms to drive excellence, risk and stakeholder intelligence across heavily regulated industries. Working with Polecat's global client base, Caroline is a strategic partner to corporate affairs and strategy teams who rely on Polecat's data and AI to generate board-ready insight quickly and efficiently.
Areas of expertise: Using public data and AI to horizon scan across complex political, economic and regulatory headwinds

With several years of experience as an analyst, Jamal harnesses data to drive tangible results and deeper customer relationships. As Customer Success Director, he bridges the world of data and customer needs, making insight accessible, understandable and actionable for clients.
Areas of expertise: Forensic data analysis in EDD, KYC, AML and criminal investigations

Chris specialises in building AI-driven, automated marketing engines for high-growth organisations, with experience spanning brands from McDonald's to Deutsche Bank. He has led B2B sales and brand strategy for a SaaS advertising platform across EMEA. Chris now leads martech and go-to-market strategy at Polecat, reshaping brand, technology stack and demand generation to deliver sustained growth.
Areas of expertise: AI, communication and marketing trends, turning insight into action for marketing teams