WTW / Liberty Speciality Markets

Revolutionising Reputational Risk Management

At Polecat, we’re redefining what it means to manage reputational risk in a rapidly evolving world. Our partnership with WTW and Liberty Specialty Markets brings together cutting-edge technology and innovative insurance solutions to create the Reputational Crisis Insurance (RCI) solution—a game-changing tool designed to protect and enhance your company’s reputation.

What is Reputational Crisis Insurance?

Reputational risk is one of the most dynamic and systemic challenges facing modern companies. As public and shareholder scrutiny intensifies, businesses must be prepared to navigate reputational crises swiftly and effectively. The Reputational Crisis Insurance solution, powered by Polecat’s advanced AI-driven technology, empowers companies to proactively manage risks and respond to crises with precision.

Why It Matters

In today’s environment, intangible assets like reputation comprise a significant portion of a company’s total value. Reputational damage can lead to loss of financial and social capital, market share, and even shareholder value. The forces driving reputational risk—shifting demographics, declining public trust, and the exponential rise of digital data—are more complex and pervasive than ever. That’s why it’s crucial to have the right tools and strategies in place to protect your brand.

How Our Partnership Delivers Value

Innovative Risk Management:The RCI solution isn’t just about crisis communication—it’s about comprehensive risk management. Polecat’s AI-driven platform provides real-time, accurate, and measurable risk data insights, helping companies stay ahead of emerging threats. By understanding the context and sentiment behind the data, businesses can respond proactively, minimizing the impact of reputational challenges.

Global Coverage and Trusted Expertise:Through our collaboration with WTW and Liberty Specialty Markets, we bring critical reputational intelligence to new markets. Our platform processes billions of data points daily, covering social media, news, regulatory filings, and more. This extensive coverage ensures you have a holistic view of market dynamics, stakeholder sentiment, and potential risks, no matter where you operate.

Strategic Foresight and Decision-Making:With over 17 years of experience in machine learning and natural language processing, Polecat has mastered the art of turning complex data into actionable insights. Our technology doesn’t just collect data; it helps you understand what’s happening, why it matters, and how to respond. This empowers you to put corporate reputation at the heart of your strategic decision-making, reducing reliance on expensive consulting services and enhancing your ability to monitor and respond to trends in real-time.

Comments

James Lawn

Co-CEO, Polecat Intelligence

"We’re delighted Willis Towers Watson and Liberty Mutual have chosen us to be at the heart of the RCI product. Reputation management is about valuing properties that were previously intangible - trust, goodwill and licence to operate in the courts of public opinion as well as law.

Polecat technology looks at the universe of global discourse to deliver real-time intelligence and impact metrics on previously intangible dimensions of corporate reputation.

We are proud to be the partner of choice for many of the world’s leading companies when it comes to actionable intelligence and data, and we look forward to serving and strengthening the reputations of future RCI policy holders"

+44 (0) 20 7060 1987

James.Lawn@Polecat.com

Garret Gaughan

Head of Direct and Facultative, WTW

“Successful and long-lasting modernisation for the insurance industry will be characterised by insurers and brokers providing proactive, rather than reactive, risk management solutions that integrate new and exciting technology capabilities alongside well-adapted but still evolving insurance risk transfer mechanisms. As part of the paradigm shift required to ensure the continued value and relevance of the insurance industry to customers in the shadow of a wave of emerging risks, Polecat’s technology may prove to be revolutionary for company risk, public relations and executive functions’ understanding of the reputational data ecosystem and their place in the public’s eyes. Long presumed the territory of science-fiction, but now very much ‘science-fact’, the capabilities Polecat has developed can help companies navigate the stormy waters of reputation in the modern world, scanning open-source data for threats on the horizon and helping companies to engage with post-crisis communications in the most effective manner possible: where, how and when the conversation is actually taking place.”

+44 (0) 7786 026 330
+44 (0) 20 7558 9327

Garret.Gaughan@Wtwco.com

Lewis Edwards

Head of Underwriting, Specialty Binders, Liberty Specialty Markets

“Clients’ increasing exposure to both traditional media and social media has led to a rise in reputational losses globally. Most Reputational products in the market currently only respond to the crisis communication fees incurred following a reputational crisis event.

This new product is one of the few that provides coverage for the loss of an organisation’s gross profit following such an event- providing financial protection and also giving clients the tools they need to protect their reputation. The ability to act quickly and transparently can have a hugely positive impact on a crisis outcome.”

+44 (0) 20 3758 0425
lewis.edwards@libertyglobalgroup.com

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