Our People
At the heart of Polecat is a team of the smartest minds in corporate reputation, social media, and market research. We blend heavyweight industry expertise with cutting-edge technology to deliver unparalleled insights.
Who are we?
We’re your strategic partner in navigating the complexities of corporate reputation, risk and sustainability. With over 17 years of pioneering experience in AI-driven predictive analytics, we empower the world’s largest organisations to manage, influence, and optimise their business by providing the insights that matter most.
What we do
Elevate Your Performance
We provide robust, real-time data and actionable intelligence to enhance your Corporate Reputation, Risk and Sustainability efforts. With predictive AI, you gain the clarity and confidence to make decisions that keep you ahead in a dynamic world.
Always On, Always Aware
Our technology processes millions of data points daily, scanning conversations across social media, news, and regulatory filings globally. This comprehensive coverage ensures you’re always in the know about what’s influencing your stakeholders, customers, competitors, and investors.
360° Visibility
Polecat combines advanced AI with human expertise to give you a complete view of the factors impacting your reputation. Our platform doesn’t just deliver data—it provides the context you need to understand stakeholder sentiment and market dynamics, enabling you to stay ahead of emerging trends.
Our principles
Customer Success
We work closely with our customers to outthink and outpace the competition. Our global, trusted coverage ensures that no critical information escapes your radar, giving you the knowledge to make more informed decisions at scale.
Optimism & Impact
We believe in success and are driven by a positive, optimistic view of the world. Our mission is to deliver board-level intelligence that commands attention and drives better decision-making, ensuring you’re not just managing reputation—you’re shaping it.
Everything Changes With PolecatX
With PolecatX, you can interact with your data in real-time—asking follow-up questions, uncovering unseen trends, and exploring the reasons behind things like risk and reputation score changes, all without the need for complex queries or coding. This partnership is supported by our team of expert consultants, who are on hand to provide strategic guidance tailored to your specific needs.
Our People
Join the Team
Find Out MoreOur History
2007
The explosion of social media and the rise of Big Data presented Polecat with the opportunity to develop real-time tools, for the world’s largest companies, to manage, measure and optimise the value of Reputation to positively influence Market Capitalisation and Share Price.
2008
Polecat first proved the power of the Polecat Artificial Intelligence Platform (backed by British Government, Oracle, Microsoft, HSBC, Silicon Valley Bank & Orrick) by identifying the fastest growing webtech, cleantech and healthtech startups in the UK and matching them with investors in Silicon Valley. The companies involved raised over $50m in investment over 3 years.
2009
Polecat’s first Artificial Intelligence Platform is complete. Larry Ellison (CEO, Oracle Corp) awards Polecat “Best Emerging Technology Company” of the year.
2010
MeaningMine launched. Powerful unstructured Data Analytics at your fingertips. Real-time analytics and media monitoring to deliver evidence- based insights to solve some of the biggest Reputational challenges faced by organisations.
2011
Polecat opens 3 sector practices in the main regulated industries: Energy with Shell & BP, Healthcare with NHS & Johnson & Johnson and Finance with HSBC and a European Regulator
2012
Polecat raises $1.5m investment and is featured on CNBC for using Earnings Sentiment to predict future Corporate Performance and an online Energy Census to predict growth in Fracking Technology investment.
2013
Polecat disrupts the traditional industries focused on managing and measuring Reputation: Audit & Advisory with all four of the “Big 4” Firms, Management Consultancy with Booz Allen Hamilton & McKinsey and Compliance with US and European Financial Regulators.
2014
RepVault launched (initially Risk Compass). The business executive interface to the Polecat Artificial Intelligence Platform – the way to display complex Reputation data, focusing attention on what matters to achieve perspective while preserving nuance.
2015
Polecat raises $4.5m investment led by the Vice Chair of Blackstone, New York, managed by Grassy Creek Ventures.
2016
Analyst recognition. Gartner recognised Polecat as ‘Cool Vendor’ and Forrester recognised Polecat in the ‘Vendor Landscape’ for Risk Management. Polecat also hit the front page of the Financial Times in November 2016, predicting the outcome of the Trump / Clinton Election.
2017
Where Reputation is no longer a Risk. Polecat was acknowledged, by major global corporate CEO, for contributing to a $3bn improvement in company value over the period 2013-2017.
2018
Polecat raises $14m investment led by Primepulse SE, Munich, supporting over €1bn in consolidated sales in 2018.