Reputation Management

Managing your brand’s reputation isn’t easy, but with Polecat, it doesn’t have to be a guessing game. Our platform gives you the real-time insights and tools you need to stay ahead of the curve and keep your reputation intact.

How Polecat Helps You Manage Reputation

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Track What Matters

Forget sifting through endless data. With Polecat, you get dynamic tracking that keeps you updated on the topics, trends, and issues that actually impact your reputation. High-level alerts mean you’re always in the know when something needs your attention.

Context

Understand the Context

Not all mentions are created equal. Our AI-driven sentiment analysis goes beyond just “positive” or “negative” to give you the full context. This helps you prioritise what needs a response and tailor your communications to hit the right note with your stakeholders.

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See the Bigger Picture

Our Reputation Driver Graph lets you visualise what’s driving public perception. Whether it’s ESG factors, financial performance, or societal issues, you’ll see exactly what’s influencing your reputation and where to focus your efforts.

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Reputation management tools powered by context

Delve into your reputation drivers or global issues to understand their contribution to your corporate reputation.

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Break down your reputation into key reputation drivers & sub-topics to see what’s really driving your reputation
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Monitor trends and drivers

Analyse how your reputation is changing over time. Spot topics as they emerge and monitor the ones that are diminishing.

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Look back over months of activity to review how factors contributing to your reputation make-up have changed
A chart indicating driver impact over time

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Benchmark your performance

Monitor your competitors individually or as an industry set to see how their reputation strategy compares to yours.

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Group your competitors & peers to compare trends in activity and measure share of voice
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Measure It All with the RBI Index

Get a complete picture of your brand’s reputation with the RBI Index. This tool assigns a score from 0 to 100, factoring in everything from source credibility to sentiment and reach. It’s your go-to for tracking how your reputation is evolving and making decisions that keep your brand on top.

See it in action
RBI index

PolecatX: Your Personal Data Analyst

Imagine having a conversation with your data—no complex queries, no coding required. PolecatX is designed to help you explore trends, ask follow-up questions, and dive deeper into the insights that matter most, all in real-time.

PolecatX

Reputation Monitoring? Just Ask:

"What are the latest trends affecting our brand’s reputation?"
"How is our recent campaign influencing public perception?"

Benchmarking? Just Ask:

"How does our brand’s reputation compare to our top competitors?"
"What are the industry benchmarks for managing reputational risks?"

Sentiment Analysis? Just Ask:

"What is the sentiment around our recent corporate announcement?"
"How are stakeholders reacting to our brand on social media?"